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THE 20th CENTURY
The first design pioneers to take advantagae of the invention of electric lighting were the
makers of Art Nouveau glassware at the turn of the century. The result was a spectacular
body of work between 1890 and 1920 shoing an often breathtaking fusion of new technology
and new decorative trends. The Art Nouveau designers created glowing lamps using motifs
derived from nature -- with bases in the form of trees, with shades shaped like butterfly
wings or flower petals, and with patterning drawn from plants and insects.
In France, Emile Galle and the Daum brothers created floor and table lamps as an extension
of their work with the vases and bowls. In the USA, Louis Comfort Tiffany, the son of a
leading jeweller who was heavily influenced by the French decorative arts, started producing
his own lamps at the Tiffany Glass Company. In particular, he experimented with brilliant
color compositions to create a stained-glass effect. Art Nouveau lamps were also wrought from
metal, and surviving examples of the period in glass and metal now command high prices at
auction.
But Art Nouveau was a style which assumed different forms in different countries. In Scotland,
the architect and designer Charles Rennie Mackintosh created light fittings for Glasgow
School of Art in 1907 which revealed a more puritanical, formal and economical expression.
In Austria, the movement took an even more austere, linear approach. The Austrian architect
Josef Hoffmann, one of a breakaway group known as the Vienna Secessionists, created light
fittings for his best-known architectural design -- the Palais Stoclet in Brussels (1905 -
11) -- which revealed in its exploitation of geometrical shapes and repeating patterns, how
far the group was removed from the mainstream Art Nouveau.
ARCHITECTS AND LIGHTING
The interest shown in decorative light fittings by architects Hoffmann and Mackintosh in Europe,
and by Frank Lloyd Wright in the USA, in the early years of the 20th century proved a false
dawn within the architectural profession.
With the exception of Alvar Aalto, who created a memorable floor lamp in 1956, the chair, not
light fitting, proved to be the ultimate domestic-scale challenge for the architect until an
explosion of new lighting technologies and ideas in the 1980s led to a surge of interest.
However industrial designers have been more than willing to fill the void.
BEHRENS AND UTILITARIANISM
Appropriately, the Godfather of modern industrial design, Peter Behrens, established his
reputation with an industrial company which had been set up to manufacture Edison's light
bulb. The founder of the giant combine AEG(Allgemeine Elektrizitats-Gesellschaft), an engineer
called Emile Rathenau, saw Edison's achievement at the 1881 Exposition Internationale
d'Electricite in Paris and obtained the German manufacturing rights. So began the DEG (
Deutsche Edison-Gesellschaft), which became AEG in 1887 when Edison's licence lapsed.
Behrens, an architect-designer who had been a member of the avant-garde Munich Secession, joined
AEG as artistic advisor in 1907. He created a coherent identity for the company, so founding
the modern corporate-identity business, and went on to stamp his mark on its buildings,
prospectuses, catalogues, exhibitions, kettles, electric fans and other products. In particular,
his Arc lamp of 1908 expressed his philosophy of a simple, undecorated utilitarian style. It
was the antithesis of the florid, self-conscious Art Nouveau aesthetic he had promoted in his
youth.
At one time or another Behrens employed at AEG such leading names as Le Corbusier, Mies van der
Rohe and Walter Gropius, so his influence on the future direction of modern design was immense.
Behrens preached the rationalization of objects and in 1907 helped to found the Deutscher
Werkbund, an association aimed at uniting art and industry. Certainly the functional turn
which light-fitting design was to take owed much to his direction.
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